DO YOU AGREE WITH NIKE’S STRATEGY? DO YOU THINK NIKE IS LAUNCHING TOO MANY SNEAKERS?
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Do you agree with Nike’s strategy? Do you think Nike is
launching too many sneakers?
I have to say that I do agree with Nike’s strategy, for the
simple fact that it is working for them. They are one of, if not the, most
popular brand of shoe and they are making millions each year. Clearly,
their strategy is working for their company. They make a demand for their shoes
by making them known, making them be the shoe of the celebrities. They are
making their brand be the “it” brand, and you are cool if you wear them, and
not so cool if you don’t. I do think they are launching a few too many
sneakers, however it does not seem to be slowing them down. Is it too many if
business is still booming? For them, no. They know that they really cannot have
“too many sneakers” because people will continue to buy them. In the
video they said that there was no longer an “it shoe,” I agree, but there is an
“it” brand, and its NIke.
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