CONGRUENCE MODEL OF ORGANIZATIONAL BEHAVIOR
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Congruence Model of
Organizational Behavior
Assignment Overview
XCG
The Excellent Consulting Group
Communication from Art:
I reviewed your report regarding
Organizational Diagnosis, and I thought you did a nice job. I presented your
recommendation to ABC Company and Whole Foods Market, and had several
discussions with them.
They’ve finally decided that they want to use
the Nadler-Tushman Congruence Model to analyze the overall congruence in the
company – they like the Input and Output analysis that this model provides.
First, the company’s executives are interested
in the Inputs, including the strategy. They are interested in getting an
objective opinion of what their critical inputs are and how they align with
their strategy. So I suggest that you very quickly brush up more on the
Congruence model, particularly for this assignment on inputs.
Second, we need to analyze how Whole Foods
Market has been doing in terms of its performance and how it stacks up against
its goals. We will do this at three levels: the overall organizational level,
the group level, and the individual level. The Congruence Model explains this
well. You should be up to speed on this model.
The executives also want to know how congruent
the outputs are across the three levels. Given your analysis of performance at
each of the three levels, are the interactions of these outputs congruent –
highly, somewhat, or very little? Make this determination and support it with a
logical argument using the information that you obtain about Whole Foods
Market’s goals and performance.
REQUIRED READING:
Nadler, D. A. & Tushman, M. L. (1980). A
Model for Diagnosing Organizational Behavior. Organizational
Dynamics, 9 (2), 35-51.
Retrieved on November 7, 2012 from EBSCO.
Case Assignment
Using the Nadler-Tushman Congruence Model,
conduct an analysis of Whole Foods Market’s inputs and how they align with the
strategy, as well as its outputs.
For the analysis, I suggest that you start
with strategy, since you have already done some work on this aspect in your
first report. Review Whole Foods Market’s strategy and then determine which one
of Porter’s competitive strategies fits with this strategy. Then review the
company’s inputs and determine one or two specific critical inputs from each
input category: environment, resources, and history.
Ultimately, I want you to determine how aligned
the critical inputs are with the strategy. Is there high congruence
(alignment), some congruence, or little to no congruence? I expect you to
support your claim with a good, logical argument using the information you have
collected.
In order to make this case, you first need to
review the strategy and then classify it as one of Porter’s competitive
strategies. Then identify the Key Input factors in the first three categories.
Explain why these are the critical input factors. Then determine how congruent the
three input factors are with the strategy.
Then use the
Nadler-Tushman Congruence Module to analyze Whole Foods Market’s outputs. Start with the
Organizational Level. Identify the Outputs – what does it produce and sell?
What are its goals? How has it been performing? Then go the group level. What
are some groups that Whole Foods Market identifies, and the goals and
performance of these groups. Finally, discuss the Individual level. Here you
will find it difficult to get much detailed information, so identify five to
seven key jobs and their outputs. How can the performance of these jobs be
measured? Finally determine the congruence of the outputs and make a strong
argument for your case.
Be sure to include references. Turn in the 6-
to 8-page paper by the end of the module.
KEYS TO THE
ASSIGNMENT:
1.
Discuss the
organization’s strategy and classify it according to Porter’s three generic
competitive strategies.
2.
Identify the most
critical inputs in each of the first three categories and justify why they are
critical. Also explain what effect the inputs from one category have on inputs
from the other categories. How well does the strategy fit with the
environmental, resource and historical inputs you identified?
3.
Make a Case for your
proposition as to how the Key Inputs support (are congruent with) the Strategy.
Specifically make a claim: “The inputs at Whole Foods Market consisting of
Organizational Environment factors, Internal Resource factors, and Historical
Tradition factors are [highly, partially, or minimally] congruent with the
company’s strategy.”
4.
In order to make your
case you need to identify the outputs of the organization at each of three
levels. Also identify the goals that it has set and its current performance.
Include the following:
- Outputs at the organizational level are the products
and/or services that it provides to its customers. What are these and how
does the company categorize them? How does it measure its organizational
performance (e.g., sales, net profit, return on sales, return on assets,
market share, customer satisfaction, etc.). Provide some specific
performance data.
- What are some ways the company identifies groups? For
example, are there geographic groups (or divisions), functional groups,
etc. What are the outputs of these groups? How does it (or how might it)
measure performance of these groups?
- What are some of the key individual functions, and what
are their outputs? How do these outputs contribute to the group outputs?
How do they measure individual performance?
- Evaluate how the outputs at the different levels
interact with each other. Determine if you think the congruence of the
outputs is high, medium, or low. Then make a strong case. It is very important that you support your position
with evidence and information that you have discussed earlier in the
report.
1.
Support your analysis
with objective evidence. Sources of information for the entire project may
include interviews, organizational documents and reports, articles in
newspapers, and trade publications. Be sure to cite your sources and provide a
list of references.
Write up your report in a 6- to 8-page paper
and submit it by the end of the module.
Assignment Expectations
Your paper will be
evaluated on the following seven points:
- Precision – Does the paper address the question(s) or
task(s)?
- Breadth – Is the full breadth of the subject, that is,
the Keys to the Assignment, addressed?
- Depth – Does the paper address the topic in sufficient
depth and include the background readings and other background resources
as references?
- Critical thinking – Is the subject thought about
critically, that is, accurately, logically, relevantly, and precisely?
- Clarity – Is the writing clear and are the concepts
articulated properly? Are paraphrasing and synthesis of concepts the
primary means of responding to the questions or are points conveyed
through excessive use of quotations?
- Organization – Is the paper well written? Are the
grammar, spelling, and vocabulary appropriate for graduate-level work? Are
headings included in all papers longer than two pages?
- Referencing (citations and references) – Does the paper
include citations and quotation marks where appropriate? Are the
references from the background readings and assignment present and
properly cited? Are all the references listed in the bibliography present
and referred to via citation?
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