BUSN 369 COURSE PROJECT
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BUSN 369 Course Project
Objective
The purpose of this Course Project is to
engage students in understanding the far reaching challenges and opportunities
of operating an international business. Upon the completion of this Course
Project, students will also have a greater appreciation of how culture,
political systems, society, and other factors impact business practices not
only domestically but internationally.
Guidelines
The Course Project must be comprehensive and follow the
following analytical stages.
1.
There are four sections in this Course Project and are due
at the end of Weeks 2, 4, 6, and 8. At the end of Week 8, you will submit a
complete report containing all sections along with a cover page, table of
contents, body text with appropriate subtitles, references page, and
appendices. There is a separate reflection document which students will
complete individually and submit to the appropriate Dropbox.
2.
Sections should be formatted according to DeVry’s APA
guidelines. Refer to Doc Sharing for the DeVry Manual on APA as well as other
supporting documents.
3.
Even though this is not a scientific-type writing assignment and
is mostly creative in nature, references are still very important. At
least five authoritative, outside references are required (anonymous
authors or web pages are not acceptable). These should be referenced following
APA guidelines.
4.
Appropriate citations are required following APA guidelines.
5.
All DeVry University Policies are in effect, including the
Plagiarism Policy.
6.
Please post any questions about these papers in the weekly Q
& A Forum.
7.
Your report will be graded on quality of research, quality of
paper information, use of citations, grammar, and sentence structure (see
rubrics below).
Grading Rubrics
Section 1: Select and Profile a Foreign Business (100 points)
Due to globalization, there are a multitude of businesses that
you can select. You have the option of selecting any legal business operating
in a foreign country that is listed on a major stock exchange. You should
select a business that is of interest to you and has information available for
your report. In this section, you would provide an in-depth profile of your
selected business covering items A through E.
|
Section 1: Business
Profile
|
|
|
Description
|
Points Available
|
|
A. Name, history
(background), and ownership (private, public, government, or mixed)
|
10
|
|
B. Country or countries
where the business operates
|
10
|
|
C. Stock exchange
identifier and listing
|
10
|
|
D. Description of the
products and services (4 P’s) offered and where sold
|
10
|
|
E. SWOT analysis
|
10
|
|
APA format; no typing, spelling, or
grammatical errors
|
10
|
|
Cover page
|
10
|
|
Table of contents
|
10
|
|
References
|
10
|
|
Appendices
|
10
|
|
Subtotal
|
100
|
Section 2: Competition, Social, and Economic Factors (100
points)
This section should present an analysis of the operating
environment for your selected business. It should include graphs and tables either
embedded within the body text or in the appendices. Make sure you provide the
appropriate sources for material that is not original.
Following are some questions to ask.
1.
Who are the competitors?
2.
Who purchases the products and/or services?
3.
How is my foreign business organized (e.g., flat, tall, matrix)?
4.
What are the various strategies for entering this country?
5.
What role does the government play in the operation of the
business?
There are several sources from which the issues can be
determined. They include business documents, textbooks, annual reports,
business or government web sites, and published articles.
In this section, you would provide specific information on your
selected business covering items A through E.
|
Section 2: Competition,
Social and Economic Factors
|
|
|
Description
|
Points Available
|
|
A. Competition
|
10
|
|
B. Demographics of
consumers
|
10
|
|
C. Organization
structure
|
10
|
|
D. Entrance and exit
strategies
|
10
|
|
E. Government
structure and economic indicators
|
10
|
|
APA format; no typing, spelling, or
grammatical errors
|
10
|
|
Cover page
|
10
|
|
Table of contents
|
10
|
|
References
|
10
|
|
Appendices
|
10
|
|
Subtotal
|
100
|
Section 3: Marketing, Operations, and Human Resources (100
points)
This section should present an analysis of the marketing,
operations, and human resources for your selected business. It should include
graphs and tables either embedded within the body text or in the appendices.
For example, you could include a map showing where products or services are
sold. In addition, you could have an illustration of the supply chain system
showing the sources of materials and labor used throughout the world. Make sure
you provide the appropriate sources for material that is not original.
Following are some questions to ask.
1.
How does my business market their products or services?
2.
How are prices established?
3.
What are the criteria for selection of suppliers?
4.
What are the wages of the employees? Competitive to similar
businesses?
5.
What is the culture of your business?
There are several sources from which the issues can be
determined. They include business documents, textbooks, annual reports,
business or government web sites, and published articles.
In this section, you would provide specific information on your
selected business covering items A through E.
|
Section 3: Marketing, Operations, and Human Resources
|
|
|
Description
|
Points Available
|
|
A. Marketing strategies
|
10
|
|
B. Pricing strategies
|
10
|
|
C. Global operations and
supply chain
|
10
|
|
D. Compensation and
appraisal system
|
10
|
|
E. Employee culture,
employer relations, and practices
|
10
|
|
APA format; no typing, spelling, or
grammatical errors
|
10
|
|
Cover page
|
10
|
|
Table of contents
|
10
|
|
References
|
10
|
|
Appendices
|
10
|
|
Subtotal
|
100
|
Section 4: Global Finances (100 points)
This section should present an analysis of financial management
for an international business. It should include a list of financial resources,
as well as a one year chart on the stock performance of your business. Finally,
you would describe the accounting method used by your business and how you
would use the business’s financial statements to analyze their business. Make
sure you provide the appropriate sources for material that is not original.
Following are some questions to ask.
1.
How do fluctuating exchange rates affect my business?
2.
Where can my business go to secure financing?
3.
How has my business performed in the stock market?
4.
What impact has the IASB had on my business?
5.
How has my business benefited the stakeholders?
There are several sources from which the issues can be determined.
They include business documents, textbooks, annual reports, business or
government web sites, and published articles.
In this section, you would provide specific information on your
selected business covering items A through E.
|
Section 4: Global
Finances
|
|
|
Description
|
Points Available
|
|
A. Exchange rates
|
10
|
|
B. Sources of funds
|
10
|
|
C. Stock performance
|
10
|
|
D. Accounting practices
(GAAP and IFRS)
|
10
|
|
E. Financial performance
|
10
|
|
APA format; no typing, spelling, or
grammatical errors
|
10
|
|
Cover page
|
10
|
|
Table of contents
|
10
|
|
References
|
10
|
|
Appendices
|
10
|
|
Subtotal
|
100
|
Reflection (100 points)
Think about this assignment and write a well thought-out
reflection about how this assignment influenced your thinking about
international business.
|
Reflection
|
|
|||
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Statements are substantive and
detailed: Your thoughts on the project overall, actions taken, choices made
over the course of the project, what learning and growth has occurred, your
thoughts on the role of this project in developing a professional
understanding, and competency in the world of international business.
|
90
|
|||
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APA format; no typing, spelling, or
grammatical errors
|
10
|
|||
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Subtotal
|
100
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|||
|
|
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Following are suggestions for preparing your report.
1.
Apply a three-step process of writing: Plan, Write, and
Complete.
2.
Prepare an outline of your research paper before you go forward.
3.
Complete a first draft and then go back to edit, evaluate, and
make any changes required.
4.
Consider using visual communication to further clarify and
support the written part of your report.
5.
Use graphs, diagrams, photographs, flowcharts, maps, drawings,
table, and charts.
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